The Washington Youth Garden at the U.S. National Arboretum offers environmental education focused on nutrition, cooking and promoting healthy lifestyles through hands-on gardening and outdoor exploration. We developed an integrated brand around custom illustration that evokes an unmistakable feeling of learning by playing - and getting your hands dirty in the process.
We knew we wanted memorable images to bring the Garden to life. We looked to botanical illustrations for inspiration. Collaborating with the client and sketching our designs, we settled on a series of relatable avatars based on the ecosystem of the Arboretum - characters that suggest a living, breathing experience and spark curiosity in children and families. The supporting messaging ties into the Garden's central themes.
The final set of creative icons and assets allow the Garden to target a range of audiences across a range of platforms, prominently displaying the Washington Youth Garden name, sharing its story and supporting its work for years to come.