HUMANKIND is an evolution of Spoolia Design, a DC-based studio established in 2008. They kept the same high standards and creative spirit that Spoolia's clients have come to know and love, but changed more than the name.
The launch of HUMANKIND comes with a new partnership, expanded services and offices on both coasts. Spoolia founder Julia Ames remains at the helm as our Chief Creative Officer. Micah Greenberg is our Head of Strategy and resident storyteller, bringing more than 15 years' experience in marketing and media.
The words "human" and "kind" show who we are. The name HUMANKIND says why we do it: not just to create good work, but to create real change.
Naming & Copy Writing
We believe that all creative work should be strategic, and all strategy should be creative. Our work is always relevant and lasting because our process guides our projects every step of the way. We start by developing a deep understanding of a client's context and needs, then set a clear foundation for strategy, messaging and design, and finally execute deliverables with impact.
Julia founded Humankind Studio, formerly Spoolia, in 2008. She touches every aspect of the business. She leads award-winning branding campaigns and art directs projects ranging from fortune 500 companies to silicon valley startups. Julia enjoys listening to clients and customizing an approach and deliverables to fit their specific needs. She lives and works in the District with her family.
Before starting Humankind, Julia spent time at Design Army in Washington, DC, The New York Times Company, Spot Co and Penguin Group in New York City. Julia graduated with an MFA from SVA in 2005.
Micah is a seasoned consultant in brand strategy, integrated marketing, naming and messaging. Micah brings equal parts strategy and storytelling to all of the work to our process. He works with client teams on broader strategy and objectives. Based in Los Angeles, he works with large and small clients on projects ranging from initial brand strategy to breakthrough marketing.
Micah spent more than a dozen years in marketing and media, as Director of Marketing at NPR and National Public Media, the $80 million corporate sponsorship arm of NPR, PBS and public media stations.