An Evolution Studio

We create work with meaning, for clients who care.
Read about our story, strengths, process and partners.



Founder & Chief Creative Officer

An award-winning designer and art director, Julia founded Spoolia Design in 2008, leading every aspect of the agency’s work – from bold brand identities to the hundreds of digital assets and print pieces that bring great brands to life. Julia’s vision drives HUMANKIND to create memorable work with impact.

Before starting Spoolia, Julia earned an MFA from SVA in 2005. She's held design positions at Design Army, Penguin Books, Spot Co. and The New York Times Company.

Strategy & Marketing

Micah’s our resident brand guru and wordsmith. He defines bold brand narratives, names companies, writes compelling copy, and leads integrated marketing and fundraising campaigns.

Micah has more than 15 years of experience as a strategist and storyteller, including nearly a decade as Director of Marketing at NPR and work with consulting clients including Warby Parker. He holds a BA from Brown University in American Civilization and Creative Writing.



HUMANKIND is an evolution of Spoolia Design, a DC-based studio established in 2008. They kept the same high standards and creative spirit that Spoolia's clients have come to know and love, but changed more than the name.  

The launch of HUMANKIND comes with a new partnership, expanded services and offices on both coasts. Spoolia founder Julia Ames remains at the helm as our Chief Creative Officer. Micah Greenberg is our Head of Strategy and resident storyteller, bringing more than 15 years' experience in marketing and media.

The words "human" and "kind" show who we are. The name HUMANKIND says why we do it: not just to create good work, but to create real change.



Brand Strategy
Identity Design
Naming & Copy Writing
Custom Graphics
Capacity Building
Web Design
Print Design
Marketing Campaigns



We believe that all creative work should be strategic, and all strategy should be creative. Our work is always relevant and lasting because our process guides our projects every step of the way. We start by developing a deep understanding of a client's context and needs, then set a clear foundation for strategy, messaging and design, and finally execute deliverables with impact.