FROM SEED TO STORE
Imagining the Future of Cannabis 

The founders of Liberty Cannabis came to HUMANKIND to build a breakthrough brand in the fastest growing industry in America: medical cannabis. It started with a name. The spirit of liberation, carried through every expression and extension of the brand, was inspired by the freeing feeling patients have walking into Liberty's high-end dispensaries and using the products themselves. 

 
 
 
 
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DESIGNING AN ECOSYSTEM
A Memorable, Flexible Approach

From strategy and messaging to brand identity, product packaging, store design and a responsive e-commerce site, the "Wings of Liberty" are at the center of a flexible system that allows for growth. Along with Liberty's geometric parent logo, five sets of wings are paired with a spectrum of colors and words that reflect a variety of feelings and the company's focus on customized care. The result of a deep Discovery process, this spectrum is directly tied to the range of strains - from sativa (energizing) to indica (relaxing).

 
 
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A HIGHER STATE OF WELLNESS
 
 
 
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