A leading national nonprofit providing customized college support for students with learning and social challenges, College Steps asked us to build a polished and empowering brand identity - true to its mission, inspiring to its partners and worthy of its impact and growth.
Every element of the new College Steps brand is built on a single theme: empowerment. Inspired by academic iconography, the "power badge" marks a path forward. Our new tagline, BUILD YOUR FUTURE, invites students to believe in their potential.
Our months-long engagement with College Steps addressed every aspect of the brand, from versatile assets like a complete icon system, collegiate pattern work and engaging photography, to a suite of cross-platform pieces available at launch: a responsive website, social media visuals, business papers, brochures, pocket folders and trade-show collateral, to name a few.